New technology is being constantly introduced into the market that claims to provide high-quality marketing video production without the need for experts. Companies looking to trim their marketing budgets may decide that, instead of investing in a professional marketing video production company, they’ll send interns into the hallway to make the company video. Of course, in most instances, the quality of the video just doesn’t hold up to a standard that would represent the business in a professional manner. There’s a reason that marketing video production is best left to the experts.
Despite the proliferation of cheaper cameras and laptop editing software, video production is an art form that few do well. A professional marketing video production sets out to make an impression that is hard to forget. With stunning images, great audio, music and motion graphics, your team of video professionals knows how to tell you story in a way that will captivate and entertain. When marketing is memorable, its doing it’s job and is effective. When marketing is effective, profits follow.
With creative marketing video production, you have in your power the ability to burn your brands image into the mind of the customer. Banner ads, billboards, even Facebook posts don’t provide that kind of lasting brand memory. A well designed video marketing campaign can do exactly that.
Many Applications for Video Marketing
From television ads, to online video websites, the places that businesses are using creative marketing video are growing every day. Videos are used with great success to open meetings, to present keynotes at conventions, and even to provide data to investors. All of these possibilities can benefit from a knowledgeable marketing video production team who can offer expert guidance to whatever video production you have in mind.
Choosing the Right Video Production Company
Choosing the right video production professionals to guide your project is key to your success. This guide will help you avoid the top 5 mistakes that many companies make when choosing a production company.
By combining knowledgeable video professionals, creative production staff, and an expertise in the equipment and software necessary to make a great video, our Emmy-and Telly award-winning marketing video production team can craft a corporate marketing video that fits your needs, leaves a lasting impression, and will lead to customer engagement you won’t find in other mediums. If you would like to bring us into your strategy and help us bring your engagement to the next level, contact us today.