For the release of a new Star Wars Lightsaber toy, the marketing and licensing teams at Habro and Lucasfilm wanted a marketing video to celebrate some of the great battles from the iconic films.

We pitched the idea of a “Galaxy Fight Night”, where class Star Wars opponents face-off against one another in a series of increasingly exciting lightsaber battles. Using trailer style editing, we created as series of fast-paced videos segments that took viewers through a fun and exhilarating romp through Star Wars history.

A custom graphics package was also created as a title treatment for each video segment. The resulting twelve minute package was included as DVD bonus content to support merchandising of the new toy.



Marketing Video
DVD Bonus Content
Merchandising Video