Videogame developer Ubisoft wanted to find a funny and memorable way to present their new grouping of casual games to retailers Game Stop and Game Crazy.
We pitched the idea for a fun sales video in which a passionate store employee gets more than he bargained for when he gets a visit from grandma and her 9 year-old granddaughter. Before long, the word has spread and this unsuspecting young man becomes employee of the month for the blue-haired set.
In addition to creative concept and script development, our art director created a a video game store on our soundstage, filling the shelves with hundreds of popular game titles.
The resulting video was used by the Ubisoft sales team in presentations as a funny icebreaker to introduce their line of casual games to leading retailers.