The marketing team at Sega asked us to come up with ideas for a fun video game trailer for their family game, “Samba de Amigo”.

We pitched a series of web videos featuring “Willie”, a cute chimp who brought the fun and party atmosphere of the game to an ordinary family, sick of playing “bored games”.

You may recognize Willie from the Wachowski brothers film, Speed Racer.  He was a clever chimp who learned to “play” the game, “aping” the movements with the Wii controller.

What started as a video game trailer quickly morphed into TV commercial spots when Sega saw the engaging and memorable results.