Beamreach Solar has an innovative solar product that has significant benefits over traditional solar systems, especially in terms of installation costs. Our client, Hotwire PR, was coordinating their marketing effort and brought Bayside Entertainment in to produce an explainer video of sorts that could inform contractors of the benefits and differentiaters of the Beamreach solar product.
We brought in an on camera spokesperson to represent the brand and provide narration. We wanted someone who would be relatable to the contractor community, the primary audience for this video. We shot on location on one day in an open field where we could set up a side by side timelapse comparison of Beamreach versus the competition and set up various standups on the site.
Finally, we added motion graphics to punctuate the key features of the product and to reinforce the list of benefits.
Our client, Hotwire PR was appreciative of our ability to support Beamreach solar with our white label, full-service production services.
I have hired Bayside Entertainment on numerous occasions. In every instance, they developed exciting, dynamic video for us that hits home with our target audience. The creative team quickly understood my needs and was make recommendations for the production that hit the mark. I would hire them again and gladly give them my highest recommendation!
Heather Kernahan, President, North America, Hotwire PR