For the release of a new Star Wars Lightsaber toy, the marketing and licensing teams at Habro and Lucasfilm wanted a marketing video to celebrate some of the great battles from the iconic films.
We pitched the idea of a “Galaxy Fight Night”, where class Star Wars opponents face-off against one another in a series of increasingly exciting lightsaber battles. Using trailer style editing, we created as series of fast-paced videos segments that took viewers through a fun and exhilarating romp through Star Wars history.
A custom graphics package was also created as a title treatment for each video segment. The resulting twelve minute package was included as DVD bonus content to support merchandising of the new toy.