Weight loss product Ideal Shape hired us to produce a series of client success stories. We traveled to the company’s headquarters in Salt Lake City, Utah to cover finalists in the company’s annual competition. Over two days, we interviewed the 20 contestants and let them share their personal stories. We also shot behind-the-scenes during the photo shoot of each contestant to give us additional footage to use for each piece.
Back in our post production suite, we used the testimonials to create individual profile videos of each contestant which would shared on Facebook in advance of the public voting period. Each story was unique and compelling and it was rewarding to be a part of each contestant’s celebration of significant weight loss.