Recently, I came across some great new stats about video for your website in a post from Business2Community:
– Videos are 53 times more likely than text pages to appear on page one of search results.
– Companies using video experience a 36% annual sales increase.
– Video-centric businesses see a 45% increase in web traffic and time spent on site.
– Video viewers stay twice as long on a website if it features video.
Depending on your product or service, video can be used in a number of ways on your website to support sales and marketing. For example, an introductory or corporate branding video could introduce your company to site visitors. You can include happy customer testimonials and use zippy graphics and music to help convey your key attributes.
Product demo videos are another great way to keep your visitors engaged and interested in your business.
Informational videos are always a great way to become an “expert” in the eyes of your future customers, positioning you as an industry leader.
Perhaps you were named a favorite business in your community or your product/service won accolades of some kind. If you have something new or important to tout, a video announcement is a great way to go.
Whatever you choose, keep your website videos short — 2 – 2:30 minutes is ideal. And make sure the quality represents your brand. If a visitor takes the time to view your video, you want them to say “wow” and be intrigued enough to take next steps.
Keep your videos up to date and refresh them as often as you can afford. This will support your SEO efforts by giving search engines fresh, rich media to update.
Beyond your website, you should also post your video on You Tube. And always add a call to action at the end of your video, like a phone number to call for a free quote.
With great video added to your website, you’ll be on your way to increasing your brand awareness, making your site “stickier” and generating search engine traffic.