Digital Video Content Supports Corporate Marketing Efforts

Video Marketing. Wordcloud Concept.

Videos are a powerful and compelling media platform in today’s culture and a must-have item in the corporate marketing toolkit. Not only does this mode of communication capture people’s attention, it also packs in a HUGE bang for your buck. According to Dr. James McQuivery of Forrester Research a one-minute video is worth about 1.8 million words!

If you’re a business owner, then the benefits of having an online video presence are relatively self-evident. How often do you have the opportunity to pitch your business to potential customers at the rate of 1.8 million words per minute? Probably never.

Furthermore, consider these recent statistics about how customers interact with video marketing. According to the Invodo Marketer’s 2014 Summary:

  • Retailers cite 40% increases in purchases as a result of video.
  • 71% of consumers say that video is the best way to bring product features to life.
  • Retention rate for visual information can reach 65% vs. 10% for text-based information
  • 51.9% of marketing professionals worldwide name video as the type of content with the best ROI (Return On Investment).

If you haven’t already realized it, your business needs an online video presence. Invodo also notes that by 2017 74% of all Internet traffic will be video based. To keep the leading edge with your business that means you will need to jump on board the video marketing train.

San Francisco video production company Bayside Entertainment specializes in corporate video production and has worked with brands of all sizes to tell their stories.  Bayside Entertainment brings over 25 years of experience in video production and creative storytelling.  They offer the full range of production services from concept development and scripting through production and post production.  Clients like Lucasfilm, Sony and Boy Scouts of America have trusted Bayside Entertainment to produce marketing videos that represents their brands in a compelling and memorable way.  They bring a combination of storytelling savvy and technical expertise to projects of all sizes, creating a successful marketing video to represent your company.

Contact Bayside Entertainment for additional information on their video production services.