In an increasingly splintered media landscape, marketers are becoming more like publishers. Content marketing allows businesses to communicate their brand message and familiarize prospects and customers with their goods and services.
Of all the content marketing tactics, video production has moved to the top of the list. Prospective clients will watch videos to educate themselves on goods and services before purchasing.
In fact, YouTube has become the second largest search engine behind Google. Effective web video production can help differentiate a company from its competitors and create an effective sales funnel.
Here are some tips to get the most professional corporate video production possible for effective marketing videos:
Hire Top Talent
A superior corporate video production company will be able to produce quality material in a timely manner. In addition, they have a high level of professionalism that helps move the project forward, and encourages communication. Look for vendors with a number of strong customer testimonials from satisfied clients.
Videos That Can Cross Channels
Video is an extremely flexible medium that can be used across many marketing channels. For example, an effective sales video can be used on the company website, at a tradeshow, during company training sessions, posted to external blogs, used in advertisements and in presentations to financial investors.
Optimize For SEO
Video production is ideal for companies that have products and services that require demonstration. After uploading marketing videos to video sharing sites like YouTube, videos should be optimized with SEO-friendly titles and descriptions, as well as useful links. Often popular videos begin to rank higher than the company website.
Communication is important. By being transparent with your goals and needs, the web video production creative team can show you how to use sales videos to best communicate your story in the most compelling way.
In today’s business landscape, video marketing is a powerful tool to help deepen engagement and break through the white noise of chattering competitors. By implementing the tools suggested here, marketers can carve their own identity in the marketplace, gain new customers and build sales revenue.